Since 2007 bMobilized has been pioneering automatic website mobilization. The global company offers businesses the ability to instantly and inexpensively convert their desktop website into an HTML5-enabled mobile experience optimized for every device, OS or browser.
At bMobilized, simplicity doesn’t come at the expense of flexibility. Using the industry’s most advanced set of tools, businesses can engage their growing mobile customer base with a high-quality, fully-branded experience.
Meet The Team
The Brains Behind bMobilized :)
Mark CaronChief Executive Officer
Mark Caron has spent over twenty years playing a leading role in bringing advanced mobile services to broad market adoption. Caron started with digital wireless services in the 1990s, text messaging in the early 2000s, and mobile internet and apps in the past decade. At bMobilized, he is now focused on empowering small and medium-sized businesses to take full advantage of the opportunity to engage customers on their mobile devices.
Prior to bMobilized, Mark was advising startups and companies working on next generation mobile apps, services and technologies. Over time, Mark has advised and/or invested in over twenty mobile startups, including Banjo, ShopKeep, and Verve Mobile.
His last company, Snac, Inc., developed a fundamentally faster and more compelling way for mobile phone users to access their favorite web services and content, winning the “Top Ten Mobile App of 2009” and “Best Mobile Innovator of 2009” awards.
Prior to founding Snac, Mark was Founder/CEO of MobileSpring/Ztango (now part of Real Networks) which launched the first inter-carrier text messaging service and became one of the most profitable mobile startups of the last decade.
Before MobileSpring/Ztango, Mark was a co-founder and lead marketing and business development executive at Omnipoint Communications, the first GSM carrier in the Northeast (now part of T-Mobile). Mark started his wireless career at Ericsson as a Product Manager, after working in information systems and telecommunications at GE. He has an AB in Computer Science from Dartmouth College and an MBA from Harvard Business School.
Bjørn HolteFounder and Chief Marketing Officer
Bjørn is a serial entrepreneur who founded his first startup at the age of 16. Before joining bMenu/bMobilized as a founding member in 2005, he founded and led Aktivt Søk AS, a Norwegian search engine marketing and optimization firm. Before that, he led marketing and multimedia operations at Q-Free ASA, a global supplier of traffic and surveillance data for electronic toll collection systems.
Bjørn has a master's degree in Strategic Marketing Management with an Internet focus from BI Norwegian Business School and Griffith University in Australia, a bachelor's degree in International Marketing from BI Norwegian Business School, and bachelor's equivalent in Multimedia from Griffith University.
When he isn't working, Bjørn is probably on a board – wake, snow or skate – playing squash, sailing, climbing, swimming, or flying a kite. He lives in Brooklyn with his wife and daughter.
Marco DonizelliChief Technology Officer
Marco leads development of all bMenu and bMobilized applications. His professional experience has spanned three continents. He designed and implemented biomedical and neurobiology applications in Italy and the UK; helped manage a consortium of ecological boat tours in Brazil, and he leads systems development at bMenu in Norway. He has over 12 years of programming experience in both academic and commercial environments, designing and implementing front- and back-end components for distributed systems, multilanguage OO frameworks for legacy systems, web applications and user interfaces.
Marco is an experienced long boarder who has surfed some of the world's greatest breaks in Hawaii and Brazil. He lives in Oslo with his partner and their two children.
Branislav SeslijaChief Strategist
Branislav is a true pioneer in mobile and online marketing, and one of the most respected authorities on customer acquisition channels (Mobile, Search & Social Media), how they are evolving, how they are changing both culture and business, and how businesses must behave in order to succeed in the participatory mobile & web economy. Before joining bMobilized, Branislav led the Performance Marketing group at Clickable, an award-winning technology for advertising on Google, Yahoo!, Bing & Facebook. Branislav was directly responsible for customer acquisition and intelligence development for the overall Clickable Platform. Branislav also led a team that was responsible for driving customer acquisition for Fortune 500 clients from various industries: Pharmacy, Retail, Telecom, Financial Services, etc. Before joining Clickable, Branislav served as a Director of Analytics at Leapfrog Online, where he led a team of analysts and developed customer acquisition strategies for Fortune 500 clients across diverse industries. Before joining Leapfrog Online, Branislav led a team of analysts at the University of Illinois, where he lectured courses on International Relations, Data Analysis and Comparative Politics.
Branislav holds a Bachelor of Science degree in Marketing from MSU and a Masters degree in Quantitative Analysis in Social Science from University of Illinois. Branislav also completed PhD course work in Political Science at University of Illinois.
Branislav is a frequent speaker/ panelist at key industry events such as OMMA, SIS, SMX, etc.
Olivia BallvéVice President, Customer Support & Partnership Programs
Olivia oversees our in-house Customer Support team, and is responsible for providing scalable customer support programs to new and existing partners of bMobilized.
Olivia has over ten years experience in digital marketing, spent between London and New York. With experience in online advertising, web development, mobile marketing and social media marketing, she brings a breadth of experience within the industry to her work at bMobilized. While in London, she worked for a number of small agencies, including 12 Snap, the Cannes Lion award-winning mobile marketing agency, where she managed Walkers Txt2Win, the largest mobile SMS promotion of its kind at that time. In 2007 Olivia joined Google's direct sales organization in New York City, where she managed SEM and display accounts for Fortune 500 clients including Siemens, Kodak, Comcast and Virgin Mobile. More recently she was the Director of Relationship Management at Clickable (now owned by Syncapse), which provided online advertising technology and services to small and medium sized businesses.
Olivia has a B.A. in Political Science from Brown University and an MBA in Media and Entrepreneurship from Columbia Business School.
Olivia spends as much of her free time as possible in southern Vermont, where she would live if she could just convince bMobilized to move its office there. Besides the outdoors, she enjoys cooking, reading, watching films and getting into heated political debates that rarely end well.
Adam PenaCustomer Support Manager
Adam is our Customer Support Manager in charge of helping clients setup their mobile site and advising leads of our product and service. He has been with bMobilized since 2010 and has established a reputation for his dedicated support and work ethic. He was also one of the first to provide custom modifications of mobile sites to US customers.
Before joining, Adam held various customer service positions and has experience in telemarketing. As a Cold caller for Bear Sterns he was responsible for lead qualification and acquisition. This required him to have a familiarity of NASD, SEC and MSRB rules and regulations. In 2002 he attended Borough of Manhattan Community College where he received credits in Multimedia Programming and Design.
During off hours Adam spends time relaxing with his family and taking long road trips, His hobbies include Swimming, Running and watching sci-fi programs.
Laurence TunnicliffeCreative Director
Laurence is responsible for all of the visual and creative aspects of the company, from the design and user experience on the .com front end, to the marketing and promotional materials on the business end.
Born and educated in Cambridge, Laurence has worked in PR and Web Marketing in the UK and US for 3 years, he's obsessed with football, and if he's not playing or watching football (that's soccer if you're American), you'll probably find him with a drill or a paintbrush enjoying his DIY.
He's also seen 42 states and 6 provinces in his numerous North American road trips.
Jonathon WestbrookLead Mobile Specialist
Jonathon is an experienced developer with a twelve year history of delivering high quality online services to an international clientele. Here at bMobilized, Jonathon supports all requests for design and mobilization services for bMobilized’s pro clients and partners, as well as developing custom solutions for exceptional cases. Much of this work translates into feature requests and bug testing for our Customization Tools, based on an intimate knowledge of the end-user’s needs.
Jonathon first began designing web sites for Montreal’s McGill University in 2000, where he studied Communications and Computer Science. He has traveled the world providing a wide range of online services, including graphic design, email marketing and template development. Noteworthy accomplishments include having built a technical support department for Canada’s largest telecommunications provider, Bell Canada, as well as an online Community Portal for the Council of Europe.
Jonathon is a qualified Divemaster and meditation instructor, yet still stays connected with his Canadian roots by playing competitive ice hockey in Central Park.
Jerry HowardSenior Software Engineer
Jerry develops and optimizes key components of the bMobilized core software infrastructure.
Jerry's background includes 15 years of professional experience as a software developer, as well as co-founding a successful small business. He got his start experimenting with BASIC on a Commodore VIC-20 and never looked back. His passion lies in discovering how things work, and engineering elegant solutions to challenging problems.
When he's not hacking on code, Jerry enjoys composing music with his fiancée, writing short fiction, volunteering, working on DIY sustainable farming projects, and hanging out with his cats.
Mari PotterRelationship Manager
Mari's primarily role is to assist bMobilized Resellers to excel in their business efforts using our platform. She provides a wide range of support from technical assistance to marketing strategy and greatly enjoys establishing close relationships with clients and witnessing their business growth.
With a 15 year background in customer support and business management, Mari offers a wealth of knowledge and experience. Before joining the bMobilized team Mari was a Platform Training and Support Specialist for Syncapse where she provided customer support and training for their social and search advertising tool. Prior to this she joined Clickable (an award-winning search and social advertising company) in its startup phase and helped develop their world class customer support team as a Technical Account Manager. Before Clickable she launched and grew her own business which she sold in 2007 but is still in business today. Early in her career, Mari managed a health care facility with over 100 employees as a licensed Nursing Home Administrator.
Apart from work, Mari enjoys spending time with her husband and children, traveling, the outdoors and returning to the South (where she was born and raised) to visit family and spend time on the beach. She also suffers from a terrible chocolate milk addiction.
Jeffrey MestreFinance Manager
Jeff is in charge of financial planning, reporting, and HR matters. He is always ready to jump into a project.
He graduated from the American University of Paris with a B.A. in Entrepreneurship with a strong focus on accounting and entrepreneurial finance. Prior to University Jeff worked for Mercer SA, a Marsh & Mclennan company in Geneva Switzerland as a Cost of Living and Tax analyst. He has analyzed over 60 countries and travelled around the world conducting surveys to better understand the Quality and Cost of living of various locations.
During off hours, Jeff spends his time playing ice hockey, roller blading, and rooting for the NYRangers.
Peter BuckleyBusiness Development
Pete is responsible for growing our partnership channel.
Before coming to bMobilized in 2013, Pete worked on the institutional fixed-income sales desk at Deutsche Bank from 2004 to 2007 and then at Morgan Stanley from 2007 to 2012.
Pete is a graduate of Villanova University and is an avid fan of their basketball team. He also enjoys history, anthropology, documentaries and running in events that raise money for charities in New York City and on his native Long Island.
The Alliance Venture Group, one of Scandinavia’s leading early-stage venture capital firms, invests in emerging technology companies and supports their global expansion. Alliance Venture has over $75 million under management, and made its first investment in bMobilized in 2007.
Investinor ASA is a government-funded venture capital firm that supports the growth of Norway’s most promising startups. With backing from the Norwegian parliament (Stortinget) the fund manages over $2.2 billion on the same terms and conditions as private investors, including clear exit strategies for all investments. Investinor ASA first invested in bMobilized in 2010.
Magnus Invest AS
This is the personal investment company for Birger Magnus, chairman of bMenu / bMobilized.
Norwegian investment company.
Spring Capital LLC
US investment company.
The leading international executive search firm for emerging mobile, Internet and digital media companies.
Ignitas is a strategic advisory and investment company focused on helping companies leverage the Internet and new media to enhance business operations and capitalize on emerging opportunities. They provide services in the areas of strategy consulting, early stage investment and investor advicehttp://www.ignitas.com/
In The News
Recent headlines from the world of bMobilized
- Created: 28 June 2013
- Created: 28 June 2013
- Created: 07 June 2013
- Created: 20 December 2012