bMobilized is the pioneer in technologies that dramatically reduce the cost, time, and skill required to create and maintain state-of-the-art mobile websites. The company’s patented technology instantly creates mobile websites from desktop websites, and automatically inserts mobile-specific features like maps and click-to-call capabilities. bMobilized works with service providers and agencies throughout the world enabling their business clients of all sizes to take full advantage of the opportunity to engage customers on their mobile devices. Led by a team that has co-founded 12 companies with exits totaling over $6 billion, bMobilized has emerged as a global leader in mobilizing businesses.
Meet The Team
The Brains Behind bMobilized :)
Mark CaronChief Executive Officer
Mark Caron has spent over twenty years playing a leading role in bringing advanced mobile services to broad market adoption. Caron started with digital wireless services in the 1990s, text messaging in the early 2000s, and mobile internet and apps in the past decade. At bMobilized, he is now focused on empowering small and medium-sized businesses to take full advantage of the opportunity to engage customers on their mobile devices.
Prior to bMobilized, Mark was advising startups and companies working on next generation mobile apps, services and technologies. Over time, Mark has advised and/or invested in over twenty mobile startups, including Banjo, ShopKeep, and Verve Mobile.
His last company, Snac, Inc., developed a fundamentally faster and more compelling way for mobile phone users to access their favorite web services and content, winning the “Top Ten Mobile App of 2009” and “Best Mobile Innovator of 2009” awards.
Prior to founding Snac, Mark was Founder/CEO of MobileSpring/Ztango (now part of Real Networks) which launched the first inter-carrier text messaging service and became one of the most profitable mobile startups of the last decade.
Before MobileSpring/Ztango, Mark was a co-founder and lead marketing and business development executive at Omnipoint Communications, the first GSM carrier in the Northeast (now part of T-Mobile). Mark started his wireless career at Ericsson as a Product Manager, after working in information systems and telecommunications at GE. He has an AB in Computer Science from Dartmouth College and an MBA from Harvard Business School.
Bjørn HolteFounder and Chief Marketing Officer
Bjørn is a serial entrepreneur who founded his first startup at the age of 16. Before joining bMenu/bMobilized as a founding member in 2005, he founded and led Aktivt Søk AS, a Norwegian search engine marketing and optimization firm. Before that, he led marketing and multimedia operations at Q-Free ASA, a global supplier of traffic and surveillance data for electronic toll collection systems.
Bjørn has a master's degree in Strategic Marketing Management with an Internet focus from BI Norwegian Business School and Griffith University in Australia, a bachelor's degree in International Marketing from BI Norwegian Business School, and bachelor's equivalent in Multimedia from Griffith University.
When he isn't working, Bjørn is probably on a board – wake, snow or skate – playing squash, sailing, climbing, swimming, or flying a kite. He lives in Brooklyn with his wife and daughter.
Jason OliverChief Technology Officer
Jason is a 15-year veteran of the technology industry. Before joining bMobilized, he helped launch Viggle, a popular social TV app, where he acted as Senior Vice President. Oliver also co-founded Mochila, the world’s first content marketplace and a leader in audience extension, and Juicebox Software, a mobile game company with millions of installs.
Jason also founded General Internet, an ISP in Los Angeles and was founder and CTO of Ironlight Digital, a leading interactive services firm that is now a division of Publicis Omnicom Group. He also produced the first online Emmy Award Show Cybercast, featuring live video, chat and interactive results. Jason studied at Woodbury University and the University of Southern California.
Jason enjoys trekking the world, playing with his family, kayaking, biking and can often be found doing a WOD at any Crossfit gym he can find.
Kevin KingVP of Product and Operations
Kevin is a passionate product maven who loves products that ‘work well & delight’ be it in the digital space, physical world or some combination of both. He started in the mobile space at Vindigo back when the ‘Palm Pilot’ was red hot and ‘good color screens’ were measured in less than 175 pixels. He ultimately believes that the mobile experience is about ‘location’ where location means ‘standing on a street corner’ or ‘waiting for a meeting to begin.
After Vindigo, Kevin co-founded Snac, Inc. with a goal of creating a fundamentally faster and more compelling way for mobile phone users to access their favorite web services and content, and which won the “Top Ten Mobile App of 2009” and “Best Mobile Innovator of 2009” awards.
He started his career at Accenture, as a telecommunications technology consultant, helping large Telco companies enter new markets created the 1996 Telecommunications Act. Kevin has a B.S. in Systems Engineering from the University of Virginia.
Kevin lives outside NYC with his wife and three children, and you will often find them outside along the Hudson River. He firmly believes you can solve 3 hours worth of problems over a 45 minute run and is still waiting for his first running work meeting.
Adam PenaCustomer Support Manager
Adam is our Customer Support Manager in charge of helping clients setup their mobile site and advising leads of our product and service. He has been with bMobilized since 2010 and has established a reputation for his dedicated support and work ethic. He was also one of the first to provide custom modifications of mobile sites to US customers.
Before joining, Adam held various customer service positions and has experience in telemarketing. As a Cold caller for Bear Sterns he was responsible for lead qualification and acquisition. This required him to have a familiarity of NASD, SEC and MSRB rules and regulations. In 2002 he attended Borough of Manhattan Community College where he received credits in Multimedia Programming and Design.
During off hours Adam spends time relaxing with his family and taking long road trips, His hobbies include Swimming, Running and watching sci-fi programs.
Simon ClarksonVP Global Channel Sales
Simon Clarkson comes to bMobilized with almost 20 years’ experience working in the IT, Digital Advertising & SaaS global markets. At bMobilized, Simon is focused on developing a global channel strategy to help our Partners get the most out of the bMobilized platform and deliver this ground breaking technology to their clients.
Before joining bMobilized, Simon helped build and run sales and marketing strategies for other successful startups like Bigcommerce and ReachLocal with a focus on building long term, mutually beneficial relationships with their channel and strategic partners. He also joins bMobilized with extensive global experience working across Asia Pacific & Japan, EMEA and the USA with Dell, Lenovo, EMC, Reachlocal and more recently with Bigcommerce, engaging with both Fortune 500 companies and SMB’s.
Simon is a native Australian who lives in New York, but still follows the Geelong Cats AFL Club fervently.
Jonathon WestbrookLead Mobile Designer
Jonathon is an experienced developer with a twelve year history of delivering high quality online services to an international clientele. Here at bMobilized, Jonathon supports all requests for design and mobilization services for bMobilized’s pro clients and partners, as well as developing custom solutions for exceptional cases. Much of this work translates into feature requests and bug testing for our Customization Tools, based on an intimate knowledge of the end-user’s needs.
Jonathon first began designing web sites for Montreal’s McGill University in 2000, where he studied Communications and Computer Science. He has traveled the world providing a wide range of online services, including graphic design, email marketing and template development. Noteworthy accomplishments include having built a technical support department for Canada’s largest telecommunications provider, Bell Canada, as well as an online Community Portal for the Council of Europe.
Jonathon is a qualified Divemaster and meditation instructor, yet still stays connected with his Canadian roots by playing competitive ice hockey in Central Park.
Laurence TunnicliffeCreative Director
Laurence is responsible for all of the visual and creative aspects of the company, from the design and user experience on the .com front end, to the marketing and promotional materials on the business end.
Born and educated in Cambridge, Laurence has worked in PR and Web Marketing in the UK and US for 3 years, he's obsessed with football, and if he's not playing or watching football (that's soccer if you're American), you'll probably find him with a drill or a paintbrush enjoying his DIY.
He's also seen 42 states and 6 provinces in his numerous North American road trips.
Mari PotterDirector of Partner Programs
Mari is responsible for acquiring new partnerships in the U.S. as well as the onboarding and sales training for all partners globally.
With a solid background in sales, customer support and business management, Mari offers a wealth of knowledge and experience. Before joining the bMobilized team Mari was a Platform Training and Support Specialist for Syncapse where she provided customer support and training for their social and search advertising tool. Prior to this she joined Clickable (an award-winning search and social advertising company) in its startup phase and helped develop their world class customer support team as a Technical Account Manager. Before Clickable she launched and grew her own business which she sold in 2007 but is still in business today.
Apart from work, Mari enjoys spending time with her family, traveling, the outdoors and returning to the South (where she was born and raised) to visit family and vegetate on the beach. She also suffers from a terrible chocolate milk addiction.
Jeffrey MestreFinance Manager
Jeff is in charge of financial planning, reporting, and HR matters. He is always ready to jump into a project.
He graduated from the American University of Paris with a B.A. in Entrepreneurship with a strong focus on accounting and entrepreneurial finance. Prior to University Jeff worked for Mercer SA, a Marsh & Mclennan company in Geneva Switzerland as a Cost of Living and Tax analyst. He has analyzed over 60 countries and travelled around the world conducting surveys to better understand the Quality and Cost of living of various locations.
During off hours, Jeff spends his time playing ice hockey, roller blading, and rooting for the NYRangers.
JP GonzalezIn-House Counsel
JP is responsible for all of the legal needs of the company, including maintenance of the company’s intellectual property portfolio and management of outside counsel.
JP holds a B.A. in Philosophy from Stony Brook University and a J.D. from Brooklyn Law School with a focus in Business and Transactional Law. Before joining bMobilized, JP worked with emerging technology companies and technology policy advocates as a member of the Brooklyn Law Incubator and Policy Clinic. While at the clinic, JP worked with companies in areas ranging from text-to-voice conversion to educational software development and social networking. JP also worked with policy advocates, including the Electronic Consumer’s Association, which he assisted in drafting an amicus brief to the Supreme Court of the United States in the matter of Brown v. EMA, a landmark First Amendment case.
Born and raised in New York City, JP has recently discovered the great outdoors and now seeks to escape the concrete jungle to camp, climb and hike as often as possible. While at home, he can be found rooting for the San Francisco 49ers and wondering why he is a Mets fan.
Jeremy TaylorSystems Administrator
Jeremy is responsible for making sure everything just works. From servers to printers to telephones, he knows how the puzzle pieces fit. A team player, and outside-the-box thinker, he’s eager to help and get problems solved.
He double-majored in English Lit and Cinema & Cultural Studies, earning his BA from Stony Brook University. After completing college, he found himself more and more interested in computers. Always intrigued on how things worked, he put down the epic volumes of Tolstoy in favor of technical manuals on networks and programming. In less then a year, he earned his A+, Network+, and Security+ certifications, and continues to sharpen his skills by taking night classes and engaging in autodidactic activities.
Jeremy is a true New Yorker, having been born in Buffalo, raised in Rochester, going to school on Long Island, and finally settling in Brooklyn. During football season, he enjoys rooting for the Bills, pointing out to Jets fans that they’re the only team that actually plays in New York State, and professing that “This year’s the year!” during the offseason. When not thinking about football, he’s back to his literary roots thinking up ways to write the truest sentence he can.
Hristo GanchevSenior DevOps Engineer
Hristo is responsible for bMobilized server architecture. He has over 10 years experience of system administration, supporting 3500+ LAMP/BAMP stack based servers, managing server architecture for a contextual search engine, building a wireless ISP, co-founding mobile apps and a dating site for outdoor enthusiasts (OutdoorDating).
Hristo enjoys outdoor activities, mojitos, skiing, road trips and working on startups.
Yan LinJunior Engineer
Yan is a computer science student at Hunter College in New York. He enjoys pushups and basketball.
Rodrigo ReyesSenior Engineer
Rodrigo is our Lead Salesforce dev. He loves to code and has been working with development teams from New York, Latin America and Europe for the last 6+ years. He has a Master Degree in Computer Science from Universidad de Concepción, Chile and on his free time you may find him spending time with his family, doing Yoga or trying to improve his barista skills.
Courtney CarraJunior Web Designer
Courtney is the Junior Web Designer at bMobilized. She joined the team in June 2013 working on a number of design and production projects. She has experienced activities ranging from the production of a YouTube commercial to the design, implementation and celebration of the launch of our updated website.
Courtney's educational background and concentration is in Graphic Design. Prior to joining bMobilized her experience, interning with a major international insurance company's IT development group, provided her with a variety of skills including design work collaborating with developers on international intranet sites, as well as the transition of internal applications to new platforms.
When Courtney isn't working or commuting to and from her home in New Jersey, she can be found enjoying time with family, friends and their menagerie of pets. She is also an avid fan of her favorite football and hockey teams, the NY Giants and NJ Devils.
Meet our talented team of investors and partners
The Alliance Venture Group, one of Scandinavia’s leading early-stage venture capital firms, invests in emerging technology companies and supports their global expansion. Alliance Venture has over $75 million under management, and made its first investment in bMobilized in 2007.
Investinor ASA is a government-funded venture capital firm that supports the growth of Norway’s most promising startups. With backing from the Norwegian parliament (Stortinget) the fund manages over $2.2 billion on the same terms and conditions as private investors, including clear exit strategies for all investments. Investinor ASA first invested in bMobilized in 2010.
Magnus Invest AS
This is the personal investment company for Birger Magnus, chairman of bMenu / bMobilized.
Norwegian investment company.
Spring Capital LLC
US investment company.
The leading international executive search firm for emerging mobile, Internet and digital media companies.
Ignitas is a strategic advisory and investment company focused on helping companies leverage the Internet and new media to enhance business operations and capitalize on emerging opportunities. They provide services in the areas of strategy consulting, early stage investment and investor advicehttp://www.ignitas.com/
In The News
Recent headlines from the world of bMobilized
- Created: 28 June 2013
- Created: 28 June 2013
- Created: 03 July 2012